BLOGS & OPINIONS

BLOGS
Old School Technology Charms Gen Y

Old School Technology Charms Gen Y

By Tanya Wilson on Dec 01, 2011
[gallery link="file" order="DESC" columns="2"] A key challenge when throwing an event, especially in a discerning city like Sydney, is how do you keep the crowds engaged and entertained until the very end? That was part of the challenge at the ...
Any idea where it's going wrong ?

Any idea where it's going wrong ?

By Chiradeep Gupta on Jul 06, 2011
Overheard in marketing plan, creative briefing and review meetings: “I want to do something on mobile” “Can you create an app for this brand - We’ll figure out later what to do with it” “I don’t care about all this just make su...
Mainstream media's biggest enemy: itself

Mainstream media's biggest enemy: itself

By Patrick D'souza on Jun 23, 2011
I have been in two successive meetings with clients where they’ve told me not to bother with mainstream media and put all their money into digital instead. Their reasoning, which is value based, is hard to argue with. With Facebook (today 2.4...
India V Pakistan @Work

India V Pakistan @Work

By Arun Kumar on Mar 28, 2011
So the big day is Wednesday. For two countries, it will either turn into a day of mourning or one of pride. For those of you who live on the moon, India plays Pakistan in what has been billed as the biggest match of the on-going cricket world cup thi...
 
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COLUMNS

Shaping tomorrow's operating model

Marcel Fenez, global leader for entertainment and media at Pricewaterhouse Coopers, on shaping the operating model of the media business for the future.
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OPINIONS

OPINION: SMRT - from zero to hero?

SINGAPORE - Social media has claimed its first scalp in Singapore, with SMRT Saw Phaik Hwa stepping down as CEO following calamities including train breakdowns, stranded passengers and 'income opportunities'.
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FIVE THINGS...

Five things you need to know about media habits in Vietnam

HO CHI MINH CITY - TKL Media, a media specialist agency under communication group DatVietVac, share five findings about Vietnamese consumers media habits in local provinces to guide communication planning.
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HOW TO...

How to solve a problem like ROI

David Clugston, regional business consultant at R3, goes back to basics in exploring how to measure and understand marketing effectiveness.
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DEBATE

Do new mediums deserve new metrics? Join the debate.

In a media world now largely made up of consumer engagement, are media-metrics like share-of-voice and cost-per-thousand largely irrelevant? Experts give their opinions
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DISCUSSION

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POLLS
Will we see more business pitches in 2012?
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Yes more pitches than 2011
  69%
 
About the same as 2011
  8%
 
Less pitches than 2011
  23%
TOTAL VOTES: 26

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MAGAZINE
Campaign Magazine
Campaign Asia-Pacific
January, 2012