CREATIVITY

McCann Indonesia awarded Coca-Cola’s sparkling portfolio

3 days ago by Magz Osborne

JAKARTA - Coca-Cola has awarded its entire sparkling portfolio to McCann Worldgroup in Indonesia, encompassing the Fanta, Sprite and Coca-Cola brands.

The Upper Storey joins Aegis’ Isobar network

4 days ago by Magz Osborne

SINGAPORE - Aegis has acquired a minority share in award-winning digital agency The Upper Storey ...

JWT wins Del Monte’s Fit 'N Right in the Philippines

Jan 27, 2012 by Staff Reporters

MANILA - JWT Manila has been named agency of record for Del Monte’s Fit 'N Right business.

Lowe Philippines puts digital at core of new structure

Jan 26, 2012 by Staff Reporters

MANILA - Lowe Philippines has announced a new management structure that integrates interactive ...

Y&R and The Campaign Palace Jakarta join forces to win Softex business

Jan 19, 2012 by Staff Reporters

JAKARTA - Y&R and The Campaign Palace Jakarta have been named joint agency of record for ...

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DDB, OMD top Singapore Hall of Fame 2011

SINGAPORE – DDB and OMD went home the overall winners at last night’s Institute of Advertising Singapore (IAS) Hall of Fame Awards.

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Death of the traditional approach to Media and Creative

By Ashok Lalla on Jan 24, 2012

The travel & hospitality industry has some of the biggest budgets, and the worst ads.

By Mike.Fromowitz on Jan 24, 2012

A sexist marketing concept or one of the world’s great brand icons?

By Mike.Fromowitz on Dec 15, 2011

Traditional advertising fails on the Internet.

By Mike.Fromowitz on Dec 10, 2011

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Grey creates Facebook app for Alzheimer’s awareness

SINGAPORE - Grey Singapore has launched a Facebook application that allows netizens a first-hand experience of the effects of Alzheimer’s Disease.

AWARE teams with Lowe to ‘Stop the cycle’ of domestic violence

SINGAPORE - The Association of Women for Action & ...

Pepsi and My Shelter Foundation invite you to ‘Give the Gift of Light’

MANILA - Pepsi Philippines is partnering with My Shelter ...

Webjet supersizes luggages to promote online travel planning services

SINGAPORE - Online travel agency Webjet Singapore has ...

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Reviewed: Shangri-La's 'It's in our nature' TVC

Andrew Lok, ECP at BBDO Shanghai, and Rajesh Menon, ECD at Advantage Advertising, review Shangri-La's recently released 'It's in our nature' television commercial.

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Five of the best global TVCs this week: Foot Locker, O2 & Vodka

This week's five of the best global TVCs introduces a site for sneaker fans only, the benefits of milk and a brilliant idea for a towel that everyone should have.

Top 10 luxury brand ads

Online is increasingly a popular place to find exciting ...

Five of the best global TVCs this week: Adidas, Nikon & Nissan

Nissan, Fujifilm, Nikon and Adidas feature in this ...

Five of the best global TVCs this week: Clooney, O'Brien & T-Pain

It is time for this week's five best international ...

More The Work International

Netizens gain reprieve for ‘dancing cop’

JAKARTA – A groundswell of public opinion online has propelled a Bollywood-loving Indonesian policeman from potential suspension to pop stardom.

BEHIND THE SCENES with 'Be a Changi millionaire' campaign

SINGAPORE - To launch Changi Airport's largest-ever ...

BEHIND THE SCENES with Standard Chartered's 'Here for good' campaign

SINGAPORE - TBWA, the agency behind Standard Chartered's ...

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Creative Q&A: Bates 141 Singapore's Ken Tan

Ken Tan, creative director at Bates 141 Singapore, takes time off to share with Campaign Asia his guilty pleasure, worst haircuts, and dreams of sitting for one of Andy Warhol's famous portraits.

CREATIVE Q&A: Bates 141 Philippines' James Bernardo

James Bernardo, executive creative director at Bates 141 ...

CREATIVE Q&A: Publicis Jimenez Basic's Alex Castro

Alex Castro, creative director at Publicis JimenezBasic, ...

CREATIVE Q&A: TBWA Singapore's Maurice Wee

TBWA Singapore's Maurice Wee opens up to Campaign on his ...

Marketing 'Amazing Thailand' globally

Less than eight weeks since the political turmoil eased, the Tourism Authority of Thailand (TAT) has rolled out a range of promotions to help revive visitor arrivals to the Kingdom.