MARKETING

NEWS

Legoland Malaysia names director of sales and marketing

1 day 22 hours ago by Staff Reporters
JOHOR BAHRU - Legoland Malaysia, the first Legoland theme park in Asia Pacific, has appointed Thila Munusamy as the director of sales and marketing, overseeing the theme park’s overall marketing, PR, social media, sales and regional promotion activities.

StarHub’s domain name purchase sparks TLD debate

2 days ago by Magz Osborne
SINGAPORE – News that quad-play operator StarHub has splashed out the upfront US$185,000 ...

Nielsen Philippines MD Jay Bautista resigns

2 days ago by Staff Reporters
THE PHILIPPINES - Jay Bautista has stepped down from his role as managing director for media at ...

Patrick Pitcher to helm Endless Rewards’ expansion into Asia

5 days ago by Staff Reporters
SINGAPORE - Customer relationship management (CRM) and loyalty programme company, Endless ...

Lux Eterna sets up in Singapore

Jan 27, 2012 by Staff Reporters
SINGAPORE – Brand and marketing consultancy Lux Eterna has set up in Singapore for the region.
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CASE STUDIES

CASE STUDY: How Transformers changes consumers' online experience

SINGAPORE - United International Pictures (UIP) Singapore rolled out an integrated marketing campaign, combining online digital media and an offline event, for the launch of ‘Transformers; Dark of the Moon’ in Singapore.
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BLOGS & OPINIONS
What companies can learn from the Master of Innovation
Looking for Digital Talents…

Looking for Digital Talents…

By Gregory Birge on Jan 30, 2012
Lessons in going Viral: From 40,000 feet up in the air
The travel & hospitality industry has some of the biggest budgets, and the worst ads.
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People Focus

Q&A: Microsoft's Yu Sasamoto is in the hot seat

Yu Sasamoto, consumer and online marketing officer for Greater Asia-Pacific at Microsoft, says he is easy to hang out with.
 
Burger King’s Eric Foo speaks about being irreverent and fun 

Burger King’s Eric Foo speaks about being irreverent and fun

SINGAPORE - In a conservative country like Singapore, ...
Profile: BMW director of brand steering, brand management & marketing services Dr Uwe Ellinghaus 

Profile: BMW director of brand steering, brand management & marketing services Dr Uwe Ellinghaus

THE ATIFA SILK INTERVIEW - Uwe Ellinghaus talks about ...
Profile: Regional markteing chief of Diageo James Thompson 

Profile: Regional markteing chief of Diageo James Thompson

Diageo’s regional marketing chief James Thompson ...
SECTOR INSIGHT

The rise of the brand-savvy beer consumer

National beer brands are capitalising on traditional and legacy values to attract a new breed of young and image-conscious drinkers and keep trendy imports at bay.
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BRAND HEALTH CHECK

LG Electronics misses out on a smart act

South Korean mobile player LG Electronics fires its CEO after entering the smartphone market too late.
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IN DEPTH

Getting consumers to love you in a connected world

SINGAPORE – At the iStrategy social media conference held in Singapore yesterday, Alex Hunter spoke about how to connect with consumers in the social web.
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MAGAZINE
Campaign Magazine
Campaign Asia-Pacific
January, 2012