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Media

Carat Philippines wins Tanduay business

By Magz Osborne, 1 day 21 hours ago

MANILA – Carat Philippines has been awarded the Tanduay Distillers account without an agency review.

Marketing

Legoland Malaysia names director of sales and marketing

By Staff Reporters, 1 day 21 hours ago

JOHOR BAHRU - Legoland Malaysia, the first Legoland theme park in Asia Pacific, has appointed Thila Munusamy as the director of sales and marketing, overseeing the theme ...

Media

OMG Singapore names director for digital media

By Staff Reporters, 1 day 23 hours ago

SINGAPORE - Omnicom Media Group (OMG) has named Autumn Martin as director-digital media, with immediate effect.

Digital

StarHub’s domain name purchase sparks TLD debate

By Magz Osborne, 2 days ago

SINGAPORE – News that quad-play operator StarHub has splashed out the upfront US$185,000 on top level domain name .starhub has sparked debate about TLDs as a marketing tool.

Digital

iProspect Indonesia names CEO

By Staff Reporters, 2 days ago

JAKARTA - Aegis Media Indonesia has promoted Debbie Aryandari to CEO of iProspect Indonesia, with immediate effect.

Marketing

Nielsen Philippines MD Jay Bautista resigns

By Staff Reporters, 2 days ago

THE PHILIPPINES - Jay Bautista has stepped down from his role as managing director for media at The Nielsen Company Philippines, after 19 years of service.

Advertising

Coca-Cola unveils bottle cap billboards in the Philippines

By Racheal Lee, 3 days ago

MANILA - Coca-Cola has unveiled three tansan (literally means bottle cap) billboards to celebrate the brand’s 100th anniversary and thank the people of the Philippines ...

Media

M2M Interface names GM for Telkomsel account

By Racheal Lee, 3 days ago

JAKARTA - M2M Interface, an independently-owned associate of the Omnicom Media Group, has named Octavia Tedjakastama as the general manager, to manage a separate unit for the ...

Advertising

McCann Indonesia awarded Coca-Cola’s sparkling portfolio

By Magz Osborne, 3 days ago

JAKARTA - Coca-Cola has awarded its entire sparkling portfolio to McCann Worldgroup in Indonesia, encompassing the Fanta, Sprite and Coca-Cola brands.

Mulberry acquires Singapore's Red Dawn Communications

By Paul Howell, 3 days ago

SINGAPORE - International PR firm Mulberry Marketing Communications has made a full acquisition of Singapore agency Red Dawn Communications.

Advertising

Ogilvy Indonesia adds three senior appointments

By Staff Reporters, 3 days ago

JAKARTA - Ogilvy Indonesia has seen another round of senior appointments, with Gordon Ford to head up OgilvyAction and Florian Jungbauer to lead Redworks.

Creativity

The Upper Storey joins Aegis’ Isobar network

By Magz Osborne, 4 days ago

SINGAPORE - Aegis has acquired a minority share in award-winning digital agency The Upper Storey (TUS) which becomes part of Isobar Asia Pacific and rebrands as TUS Isobar.

Advertising

OMG's hub+ partners BBDO Hard Drive in Singapore

By Staff Reporters, 4 days ago

SINGAPORE - hub+, an Omnicom group company specialising in global production and implementation, has expanded into Asia by joining BBDO/Proximity's Hard Drive to open an office ...

Marketing

Patrick Pitcher to helm Endless Rewards’ expansion into Asia

By Staff Reporters, 5 days ago

SINGAPORE - Customer relationship management (CRM) and loyalty programme company, Endless Rewards, has opened its first Southeast Asia office in Singapore.

Media

Aegis Media opens Posterscope in Indonesia

By Staff Reporters, 5 days ago

JAKARTA – Aegis Media is launching its out-of-home brand Posterscope into Indonesia in its second partnership with Mediatrac.

Advertising

Iskandar Malaysia appoints Pulse Group

By Staff Reporters, 5 days ago

KUALA LUMPUR - Pulse Group PLC has been awarded the brand audit engagement for Iskandar Regional Development Authority (IRDA) for development corridor ‘Iskandar Malaysia&#...

Marketing

Lux Eterna sets up in Singapore

By Staff Reporters, Jan 27, 2012

SINGAPORE – Brand and marketing consultancy Lux Eterna has set up in Singapore for the region.

Advertising

JWT wins Del Monte’s Fit 'N Right in the Philippines

By Staff Reporters, Jan 27, 2012

MANILA - JWT Manila has been named agency of record for Del Monte’s Fit 'N Right business.

Advertising

Lowe Philippines puts digital at core of new structure

By Staff Reporters, Jan 26, 2012

MANILA - Lowe Philippines has announced a new management structure that integrates interactive capabilities within the core of the agency functions.

Media

Emphasis Media wins contract for inflight duty-free guides

By Racheal Lee, Jan 19, 2012

SINGAPORE - In-flight Duty Free specialty retailer DFASS Group has appointed Emphasis Media to produce inflight duty-free shopping guides for four Asian-based airlines.

Advertising

Metro inspires shoppers to take charge of their lives

By Staff Reporters, Jan 19, 2012

SINGAPORE - Metro Singapore has launched a Chinese New Year campaign, entitled 'Metro lets me take charge of the New Year', giving shoppers a meaningful way to share the spirit ...

Marketing

AirAsiaX route changes not due to Malaysia Airlines: CEO

By Emily Tan, Jan 19, 2012

KUALA LUMPUR – AirAsiaX’s decision to discontinue its London, Mumbai and Paris flights has nothing to do with the low-cost-carrier’s recent merger with ...

Marketing

Campaign Asia's annual marketers' survey gets underway

By Staff Reporters, Jan 19, 2012

ASIA-PACIFIC - Campaign Asia-Pacific, in conjunction with research firm Ipsos, has rolled out its annual Marketers' Outlook, inviting marketing professionals from all discipline...

Advertising

Y&R and The Campaign Palace Jakarta join forces to win Softex business

By Staff Reporters, Jan 19, 2012

JAKARTA - Y&R and The Campaign Palace Jakarta have been named joint agency of record for consumer hygiene brand Softex Indonesia.

Advertising

Maxis chooses McCann Erickson and Leo Burnett

By Racheal Lee, Jan 19, 2012

KUALA LUMPUR - Maxis Communications, the country’s largest telco and the country's biggest advertiser, has picked McCann Erickson and Leo Burnett as its creative agencies.

Advertising

Social media success for Philippines’ new tourism campaign

By Magz Osborne, Jan 18, 2012

MANILA – The Department of Tourism's ‘It’s more fun in the Philippines’ campaign has exceeded expectations, less than two weeks since launch.

Media

ESPN appoints vice president for integrated sales

By Staff Reporters, Jan 17, 2012

KUALA LUMPUR - Sports content provider ESPN STAR Sports (ESS) has expanded its sales team, with the appointment of Anthony Yeap as its vice president, integrated sales.

Media

OMD Philippines names Cifra as general manager

By Staff Reporters, Jan 17, 2012

MANILA - OMD Philippines has promoted Carla J. Cifra to general manager with immediate effect, after her appointment as client service director barely six months ago.

Digital

Y&R Vietnam helps burn bad luck this CNY

By Staff Reporters, Jan 17, 2012

HO CHI MINH CITY - Y&R has developed a light-hearted website for internet users to burn their bad luck accumulated last year and have the best start in this coming Lunar New Year.

Media

Raffles Medical Group names Briq as media AOR

By Staff Reporters, Jan 17, 2012

SINGAPORE - Integrated private healthcare provider Raffles Medical Group has appointed Briq Communications as its media agency of record.

Advertising

Daihatsu calls creative pitch In Indonesia

By Racheal Lee, Jan 16, 2012

JAKARTA - Japanese carmaker Daihatsu Motor is believed to have called a pitch for the integrated creative communication campaign of its corporate brand.

$Dorett's role expanded to TBWA\Malaysia$

Advertising

Dorett's role expanded to TBWA\Malaysia

By Staff Reporters, Jan 16, 2012

SINGAPORE - TBWA\Group Asia Pacific has promoted Alrick Dorett to the new and expanded role of chief operating officer for both Singapore and Malaysia.

Media

Mindshare Indonesia appoints Himanshu Shekhar as CEO

By Magz Osborne, Jan 16, 2012

JAKARTA - Mindshare has announced that Himanshu Shekhar has been appointed as CEO Indonesia, with immediate effect.

Advertising

AWARE teams with Lowe to ‘Stop the cycle’ of domestic violence

By Staff Reporters, Jan 16, 2012

SINGAPORE - The Association of Women for Action & Research (AWARE) appointed Lowe Singapore to help create a campaign in support of the cause of battling domestic violence ...

Advertising

BMW Malaysia hands creative business to Ogilvy

By Staff Reporters, Jan 16, 2012

KUALA LUMPUR - BMW Malaysia Sdn Bhd has named Ogilvy & Mather Advertising as its retained ATL creative agency, following a four-way pitch last month.

Advertising

XM appoints Lawrence Chua as Analytics Director

By Staff Reporters, Jan 13, 2012

SINGAPORE - Digital marketing agency XM Asia Pacific has announced the appointment of Lawrence Chua as analytics director for its strategy practice.

Digital

Acuvue launches Singapore's first online staring contest

By Staff Reporters, Jan 13, 2012

SINGAPORE - Johnson & Johnson Vision Care Singapore has unveiled a through-the-line 'Look life in the eye' campaign for 1-day Acuvue Moist - incorporating the 'Blink-off' ...

Advertising

The Campaign Palace wins Mini

By Staff Reporters, Jan 12, 2012

JAKARTA - Mini Indonesia has picked The Campaign Palace Jakarta as its creative agency of record – after the brand was launched for the first time in Indonesia last year.

Digital

CMC Markets launches digital campaign on Yahoo

By Racheal Lee, Jan 10, 2012

SINGAPORE - DGM Asia, in a partnership with Yahoo, has developed an online advertising campaign for online trading business CMC Markets, promoting its suite of ‘Next ...

CommunicationsDNA to handle PR duties for One Fighting Championship

By Staff Reporters, Jan 10, 2012

SINGAPORE - Mixed martial arts organisation One Fighting Championship has appointed CommunicationsDNA as its public relations agency on a retainer basis.

Marketing

Yod Sukwiwat named MD Momentum Thailand

By Staff Reporters, Jan 10, 2012

BANGKOK - McCann Worldgroup Thailand (MW) today announced the appointment of Yod Sukwiwat as managing director for Momentum - the group’s brand activation and shopper ...

Advertising

Micky Domingo takes reins at Blue Bottle

By Staff Reporters, Jan 10, 2012

THE PHILIPPINES - Micky Domingo has returned to Blue Bottle as president and chief creative officer, following Mio Chongson’s move to Ace Saatchi & Saatchi.

Advertising

Naga DDB names new ECD

By Racheal Lee, Jan 10, 2012

KUALA LUMPUR - Naga DDB has appointed Theerapol Koomsorn as its executive creative director, to replace Ted Lim.

Digital

Singapore takes to mobile shopping

By Racheal Lee, Jan 10, 2012

SINGAPORE - As smartphones become increasingly common in Singapore, several studies have showed that mobile and online shopping are gaining in popularity.

Media

Briq to handle media duties for The Body Shop

By Staff Reporters, Jan 9, 2012

SINGAPORE - Beauty brand The Body Shop has handed its media duties to full service agency Briq Communications, following a closed-door pitch in November.

Marketing

Philippines DoT's unveils new 'It's Fun' slogan

By Racheal Lee, Jan 9, 2012

THE PHILIPPINES - The Department of Tourism (DoT) has unveiled its new campaign tagline, ‘It’s more fun in the Philippines’, following a controversial year.

Creativity

Lowe, Initiative and Asia PR Werkz to handle creative for Singapore's MCYS Office of the Public Guardian

By Emily Tan, Jan 9, 2012

SINGAPORE - Lowe Singapore, Initiative and Asia PR Werkz have been appointed by the Office of the Public Guardian, a division under Singapore's Ministry of Community Development...

Fulford PR to create awareness for i Light Marina Bay 2012

By Staff Reporters, Jan 9, 2012

SINGAPORE - i Light Marina Bay has appointed Fulford PR to create awareness for i Light Marina Bay 2012, themed 'Lights meets Asia', following a competitive multi-agency pitch.

Advertising

Millennial Media files for IPO

By Magz Osborne, Jan 6, 2012

SINGAPORE – Two months after expanding into Southeast Asia, mobile advertising company Millennial Media is aiming to raise US$75 million in its proposed initial public ...

Advertising

Tequila makes two creative appointments

By Staff Reporters, Jan 6, 2012

SINGAPORE - TEQUILA\ Singapore has made two creative appointments, Evelyn Aw as senior copywriter and Jaffry Jalal as senior art director, to further grow the agency in 2012.

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