PEOPLE FOCUS

Marketing

Profile: Unilever's global CMO Keith Weed

By Atifa Silk, Jan 20, 2011

Unilever's global chief marketing officer, Keith Weed, still needs agencies, just not for everything.

Marketing

Profile: Regional markteing chief of Diageo James Thompson

By Michael O'Neill, Nov 12, 2010

Diageo’s regional marketing chief James Thompson is setting higher goals, and having faith in in risk-taking and risk takers.

Marketing

Profile: BMW director of brand steering, brand management & marketing services Dr Uwe Ellinghaus

By Atifa Silk, Nov 11, 2010

THE ATIFA SILK INTERVIEW - Uwe Ellinghaus talks about making BMW more approachable, the integral role digital plays in its marketing, and why local campaign adaptations just ...

Marketing

Burger King’s Eric Foo speaks about being irreverent and fun

By Madhavi Tumkur, Oct 31, 2010

SINGAPORE - In a conservative country like Singapore, Burger King’s edgy yet culturally sensitive marketing tactics have aided the fast food chain's sales and popularity.

Marketing

Profile: Procter & Gamble CMO Mark Pritchard

By Atifa Silk, Sep 29, 2010

THE ATIFA SILK INTERVIEW - With an US$8.6 billion budget, Procter & Gamble’s global CMO Marc Pritchard is putting his faith in sports sponsorship and digital as a route ...