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Shaping tomorrow's operating model 
Media

Shaping tomorrow's operating model

By Marcel Fenez, Jan 7, 2011
Marcel Fenez, global leader for entertainment and media at Pricewaterhouse Coopers, on shaping the operating model of the media business for the future.
The secret of selling anything is belief 
Marketing

The secret of selling anything is belief

By Adam Morgan, Jan 6, 2011
Adam Morgan, founding partner of Eatbigfish, on the secret of selling.
Recession lessons learned for the media industry 
Advertising

Recession lessons learned for the media industry

By Marcel Fenez, Oct 27, 2010
Marcel Fenez, global leader for entertainment and media at Pricewaterhouse Coopers, wonders if its appropriate to declare the industry out of recession.
What PR stands for... and what it ought to 
PR

What PR stands for... and what it ought to

By Cindy Gallop, Oct 26, 2010
Cindy Gallop, co-founder and CEO of IfWeRanTheWorld, on an evolution of the 'PR' acronym.
The trouble with not enough insight 
Advertising

The trouble with not enough insight

By Adam Morgan, Oct 6, 2010
Adam Morgan, founding partner of Eatbigfish, on truths versus insights.
Campaign Asia-Pacific ready with best insight and ideas 
Media

Campaign Asia-Pacific ready with best insight and ideas

By Atifa Silk, Sep 1, 2010
The last issue of Media magazine in its current format was published on 26 August 2010. As of 20 September, the magazine will be rebranded Campaign Asia-Pacific.
Mobile explosion in India offers chance for marketers 
Digital

Mobile explosion in India offers chance for marketers

By Anant Rangaswami, Aug 17, 2010
Every once in a while there's a standout presentation at a seminar one attends. The FICCI Brand Summit last week, discussing the 'Challenges before an integrated India: ...
No longer the poor cousin, PR is riding a revival of sorts 
People

No longer the poor cousin, PR is riding a revival of sorts

By Michael O'Neill, Aug 16, 2010
PR has has a tough time of it in Asia. The poor cousin is too often seen as nothing more than a service provider. But recently the industry has had something of a revival.
When can advertisers use stereotypes to their benefit? 
Advertising

When can advertisers use stereotypes to their benefit?

By Santosh Desai, Aug 5, 2010
Santosh Desai, CEO at Future Brands, wonders whether advertising can work without stereotypes. And where is the line drawn - particularly when it comes to racial stereotypes?
Increasing the scope of competitors can increase profits 
Advertising

Increasing the scope of competitors can increase profits

By Anant Rangaswami, Aug 2, 2010
More than two decades ago, I first heard the phrase ‘share of throat' in the context of Coca-Cola India's plans to introduce drinks other than carbonated beverages, ...
iPad proves consumers will pay for compelling content 
Digital

iPad proves consumers will pay for compelling content

By Anant Rangaswami, Jul 21, 2010
Even though the iPad is yet to launch officially in India, at least 10 are sold every day in Mumbai alone.
Celebrities repel consumers, but advertisers still love them 
Advertising

Celebrities repel consumers, but advertisers still love them

By Craig Briggs, Jul 8, 2010
Craig Briggs (pictured), MD at Brandimage Asia, says using celebrities in ads is a great idea, but only if the communications idea is the real hero.
Lions for media agencies recognise how far they’ve come 
Media

Lions for media agencies recognise how far they’ve come

By Anant Rangaswami, Jul 5, 2010
As I write this, news comes in that BBDO India has won the first Lion for India in PR. That's a mainline agency, not a PR agency, winning accolades in what we used to believe ...
Asia can draw positives from Cannes performance  
Advertising

Asia can draw positives from Cannes performance

By Michael O'Neill, Jul 2, 2010
As the Cannes Lions ends for another year, the initial sentiment coming out of Asia-Pacific was verging on the negative, with the region failing to build on the huge successes ...
N11 markets II: Things may not be what they seem 
Advertising

N11 markets II: Things may not be what they seem

By Mike Cooper, Jun 22, 2010
In part one of this examination of N11 markets - Bangladesh, Egypt, Indonesia, Iran, Korea, Mexico, Nigeria, Pakistan, the Philippines, Turkey and Vietnam - I wrote about the ...
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MAGAZINE
Campaign Magazine
Campaign Asia-Pacific
January, 2012