Creativity - Blogs & Opinions

Advertising

Should agencies absorb their digital siblings?

By Staff Reporters, Aug 10, 2010

As the work of digital agencies becomes more common, is now the time for them to be amalgamated under the wings of their more traditional parents. We've asked two media agency ...

Advertising

When can advertisers use stereotypes to their benefit?

By Santosh Desai, Aug 5, 2010

Santosh Desai, CEO at Future Brands, wonders whether advertising can work without stereotypes. And where is the line drawn - particularly when it comes to racial stereotypes?

Advertising

Is there too much irrelevant sex and nudity in ads?

By Staff Reporters, Jul 26, 2010

Surveys suggest Australians find irrelevant sexual content in ads unacceptable. We ask local experts Chris Stephenson (pictured right), strategic director at PHD Australia, and ...

Advertising

How to inspire through advertising

By Sami Shah, Jul 23, 2010

Pakistan has had more terrorist attacks in 2010 than Afghanistan and Iraq. Sami Shah, creative director at JWT in Pakistan, tells us how to inspire through advertising in such ...

Advertising

Transformation is key for creative agency success

By Michael O'Neill, Jul 19, 2010

The past week has seen the visit to Asia of two global agency CEOs, each with a similar objective for the future.

Advertising

Celebrities repel consumers, but advertisers still love them

By Craig Briggs, Jul 8, 2010

Craig Briggs (pictured), MD at Brandimage Asia, says using celebrities in ads is a great idea, but only if the communications idea is the real hero.

Advertising

Why they scored at Cannes

By Vasanth Seshadri, Jul 8, 2010

Wunderman Singapore's Vasanth Seshadri takes a look at the agencies and marketers that won big at Cannes Lions in 2010 and the unique approaches that got them there.

Advertising

Asia can draw positives from Cannes performance

By Michael O'Neill, Jul 2, 2010

As the Cannes Lions ends for another year, the initial sentiment coming out of Asia-Pacific was verging on the negative, with the region failing to build on the huge successes ...

Creativity

Can payment-by-results work in Asia?

By David Tiltman, Jun 25, 2010

The model has the potential to weaken procurement's squeeze on fees.

Creativity

Brands source collaborators instead of crowds

By Kate Nicholson, Jun 16, 2010

Crowd sourcing is a familiar concept. Throw your ad brief out into the digital ether and invite anyone and everyone to come up with a brilliant creative solution, in return for ...