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Creativity - The Work

Grey creates Facebook app for Alzheimer’s awareness 
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Grey creates Facebook app for Alzheimer’s awareness

By Staff Reporters, Jan 27, 2012
SINGAPORE - Grey Singapore has launched a Facebook application that allows netizens a first-hand experience of the effects of Alzheimer’s Disease.
UPDATED: Tiger Beer’s twist on CNY tradition goes viral 
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UPDATED: Tiger Beer’s twist on CNY tradition goes viral

By Magz Osborne, Jan 26, 2012
KUALA LUMPUR – Two tigers “shuffling” to LMFAO hit Party Rock Anthem has achieved viral success, in what transpires to be an activation for Tiger Beer by G2 ...
Top 10 Lunar New Year ads 
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Top 10 Lunar New Year ads

By Staff Reporters, Jan 20, 2012
Kung Hei Fat Choi. Here is our selection of the best ads to welcome in the Year of the Dragon. First up is Petronas' 'Coming home', a brand that never fails to deliver a ...
AWARE teams with Lowe to ‘Stop the cycle’ of domestic violence 
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AWARE teams with Lowe to ‘Stop the cycle’ of domestic violence

By Staff Reporters, Jan 16, 2012
SINGAPORE - The Association of Women for Action & Research (AWARE) appointed Lowe Singapore to help create a campaign in support of the cause of battling domestic violence ...
Top 10 Christmas Ads 
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Top 10 Christmas Ads

By Staff Reporters, Dec 20, 2011
In celebration of the silly season, Campaign takes a look at Christmas ads from around the world that have stood out this year.
Pepsi and My Shelter Foundation invite you to ‘Give the Gift of Light’ 
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Pepsi and My Shelter Foundation invite you to ‘Give the Gift of Light’

By Staff Reporters, Dec 19, 2011
MANILA - Pepsi Philippines is partnering with My Shelter Foundation, to install more solar bottle lights this Christmas, via a campaign devised by BBDO Guerrero.
Ogilvy launches Action for AIDS campaign 
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Ogilvy launches Action for AIDS campaign

By Staff Reporters, Dec 2, 2011
SINBGAPORE - NGO Action for AIDS, working with Ogilvy & Mather, has rolled out a campaign with the message 'Let's be positive about people living with HIV'.
The Campaign Palace Jakarta wins Sony Handycam, launches new TVC campaign 
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The Campaign Palace Jakarta wins Sony Handycam, launches new TVC campaign

By Staff Reporters, Nov 24, 2011
JAKARTA - Creative agency The Campaign Palace Jakarta has won the Southeast Asia regional creative account for Sony Handycam, following a three-way pitch with Ogilvy & Mather ...
BBH's action comedy take for Vaseline men's range 
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BBH's action comedy take for Vaseline men's range

By Jolene Otremba, Nov 23, 2011
BANGKOK - Capitalising on the craze for whitening products and an increased desire for beauty care products amongst men, skincare brand Vaseline, together with BBH Asia-Pacific,...
R/GA Singapore secures Rip Curl business 
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R/GA Singapore secures Rip Curl business

By Jenny Chan, Nov 23, 2011
SINGAPORE - R/GA Singapore has been appointed by global surf-wear brand, Rip Curl, to craft a new digital experience that introduces its latest range of Mirage boardshorts.
Coca-Cola lights up Malaysia's largest billboard 
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Coca-Cola lights up Malaysia's largest billboard

By Emily Tan, Nov 22, 2011
KUALA LUMPUR - Coca-Cola lit up Malaysia's high-rise Putra World Trade Centre (PWTC) in conjunction with the brand's 'Buka Semangat' campaign.
Singha Beer channels urban cool for international campaign 
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Singha Beer channels urban cool for international campaign

By Magz Osborne, Nov 10, 2011
BANGKOK/GLOBAL – Singha Beer’s latest TVCs tap into a series of underground events that saw leading artists create brand-related installations at top nightclubs ...
Y&R Singapore unveils new Bank of Singapore branding campaign 
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Y&R Singapore unveils new Bank of Singapore branding campaign

By Magz Osborne, Nov 8, 2011
SINGAPORE - Y&R Singapore has unveiled a new branding campaign for private banking institution, Bank of Singapore.
Google Chrome rolls out Indonesia campaign from BBH Asia Pacific 
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Google Chrome rolls out Indonesia campaign from BBH Asia Pacific

By Magz Osborne, Oct 19, 2011
JAKARTA – Indonesia is the most recent market to roll out a series of TVCs for Google Chrome, from BBH Asia Pacific.
Ikea puts flipbook catalogue on bus shelter  
Creativity

Ikea puts flipbook catalogue on bus shelter

By Racheal Lee, Oct 3, 2011
SINGAPORE - Ikano Pte Ltd, the franchisee of Ikea, has showcased the first flipbook on bus shelter media in the country, for its latest 2012 catalogue.
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MAGAZINE
Campaign Magazine
Campaign Asia-Pacific
January, 2012