RSS

Digital - Blogs & Opinions

OPINION: SMRT - from zero to hero? 
Digital

OPINION: SMRT - from zero to hero?

By Keith Timimi, Jan 12, 2012
SINGAPORE - Social media has claimed its first scalp in Singapore, with SMRT Saw Phaik Hwa stepping down as CEO following calamities including train breakdowns, stranded ...
Five things you need to know about iPad sales enablement 
Digital

Five things you need to know about iPad sales enablement

By Kitty Wong, Apr 21, 2011
Kitty Wong, managing director of OgilvyOne Worldwide Hong Kong, shares her insights on sales enablement through the iPad.
How to generate quality leads at low cost via search 
Digital

How to generate quality leads at low cost via search

By Staff Reporters, Apr 8, 2011
SINGAPORE – Purpleclick founder and CEO Leonard Tan offers advice to marketers looking to generate highly qualified leads at a lower cost through search.
OPINION: Better digital measurement 
Digital

OPINION: Better digital measurement

By David Clugston, Apr 4, 2011
David Clugston, regional business consultant at R3, shares his thoughts on how to measure digital better in a day and age where digital marketing is omnipresent.
How to bust social media guru myths 
Digital

How to bust social media guru myths

By Juan Sanchez, Feb 23, 2011
Juan Sanchez, community manager at Waggener Edstrom Singapore, on how to navigate a good social media project without the help of social media 'gurus'.
How to make social media a long term prospect  
Digital

How to make social media a long term prospect

By Neil Hudspedth, Jan 26, 2011
Neil Hudspedth, regional digital director at Leo Burnett & Arc Asia-Pacific, explains why and how brands should view social media as a great way to invest in human relationships.
Do new mediums deserve new metrics? Join the debate. 
Digital

Do new mediums deserve new metrics? Join the debate.

By Staff Reporters, Jan 14, 2011
In a media world now largely made up of consumer engagement, are media-metrics like share-of-voice and cost-per-thousand largely irrelevant? Experts give their opinions
Five things you need to know about video marketing 
Digital

Five things you need to know about video marketing

By Michael Rucker, Dec 9, 2010
In Japan, people spend nearly 17 hours a month on average viewing video content, followed by 12.7 hours in Hong Kong and 10.4 hours in Singapore. Michael Rucker, Google product ...
Redefining creative storytelling online 
Digital

Redefining creative storytelling online

By Grant Hunter, Nov 9, 2010
Grant Hunter, regional creative director for Asia-Pacific at Iris, on the emergence of non-linear narratives due the flexibility of new digital platforms.
Disconnection in measuring media effectiveness 
Digital

Disconnection in measuring media effectiveness

By Antony Yiu, Nov 4, 2010
Antony Yiu, managing director of iProspect Hong Kong and regional director for North Asia, comments on APAC advertisers shifting the focus to direct ROI measurements while ...
Social networking: Connect where it matters 
Digital

Social networking: Connect where it matters

By Nimish Dwivedi, Oct 25, 2010
Nimish Dwivedi, APAC head of marketing for Paypal, recommends brands start with a social marketing strategy first and then evolve it to other media, rather than the other way ...
Five things you need to know about interactive SMS 
Digital

Five things you need to know about interactive SMS

By Anne Meihac, Oct 19, 2010
Anne Meihac, mobile marketing director of Gemalto, shares her wisdom on how interactive SMS could be an easy solution to effectively reach all subscribers with targeted and ...
Too much clutter and the future editors 
Digital

Too much clutter and the future editors

By Grant Hunter, Oct 5, 2010
Our consumption of ‘news’ and our relationship with it has recently experienced a fundamental shift. This change has now been kicked into overdrive, particularly in ...
Targeting young people: Should we be on Facebook? 
Digital

Targeting young people: Should we be on Facebook?

By Jon Wright, Sep 29, 2010
Jon Wright, regional director of analytics and insight at MEC for Asia-Pacific, looks at using an understanding of consumer social networking behaviour to help guide brand ...
Five things you need to know about e-Sports in Korea 
Digital

Five things you need to know about e-Sports in Korea

By Steve Yi, Sep 9, 2010
Steve Yi, chief strategy officer at Grey Seoul, shares an update on e-Sports and online gaming leagues in Korea, and how brands are capturing the buzz in this arena.
1 2 3 | Next »
DISCUSSION

Latest

Popular Comments

MAGAZINE
Campaign Magazine
Campaign Asia-Pacific
January, 2012