Digital - Case Studies

Digital

CASE STUDY: How Grand Millennium attracts fans on Facebook

By Racheal Lee, 4 days ago

Grand Millennium Kuala Lumpur set up four Facebook pages last year to engage with consumers, building strong community relations and a brand conversation platform.

Digital

Case study: How Swissotel used Google Analytics to improve ad strategies

By Staff Reporters, Nov 10, 2011

Swissotel Hotels & Resorts, a group of hotels in 26 cities worldwide, turned to Google Analytics to analyse audience behaviour and their marketing campaign.

Digital

CASE STUDY: How McDonald’s leveraged social media for new product

By Racheal Lee, Aug 16, 2011

McDonald’s has leveraged social media to launch its new Chicken McGrill sandwich in a campaign entitled ‘Making it better, made for Singapore' through Tribal DDB ...

Digital

CASE STUDY: How KLM Royal Dutch engages the public on social media

By Racheal Lee, Jul 29, 2011

KLM Royal Dutch Airlines launched the ‘Tile & Inspire’ initiative in April and May in Singapore, whereby it invites the public to participate online to create a ...

Advertising

CASE STUDY: Yuna attracts 90,000 hits in two weeks for DiGi

By Emily Tan, Jul 11, 2011

KUALA LUMPUR - DiGi and NagaDDB have reintroduced their youth-targeted Blackberry promotional campaign, this time tapping into the popularity of Malaysia's leading songstress, ...

Digital

CASE STUDY: How search got Malaysian smokers to quit

By Emily Tan, Jul 8, 2011

Smoking cessation aid Nicorette nicotine chewing gum partnered up with Universal McCann to face down market competition and encourage smokers to quit using the brand's ...

Digital

CASE STUDY: MAS engages travel enthusiasts

By Racheal Lee, Jul 4, 2011

Out There Media launched the Malaysia Airlines (MAS) Global Sale Campaign in Malaysia, to engage subscribers who had indicated ‘travel’ as a category of interest.

Digital

CASE STUDY: CP Meiji goes digital to convert pasteurised milk drinkers

By Rhandell Rubio, Jun 29, 2011

Collaborating with MRM Thailand, CP Meiji sought to convert milk drinkers to select their pasteurised milk over UHT milk, which outsells the former in Thailand by a three to ...

Advertising

CASE STUDY: McDonald’s serves breakfast to 21,000 Malaysian families

By Emily Tan, May 18, 2011

MALAYSIA - To broaden its appeal among young adults looking for breakfast before work, McDonald's Malaysia introduced the Family Breakfast Box.

Digital

CASE STUDY: YTL drives 4G service with rich media first in Malaysia

By Staff Reporters, Apr 15, 2011

MALAYSIA - YTL Communications set out to drive subscriptions and pre-registrations for its 4G mobile internet services Yes prior to its official launch in Malaysia.

Digital

CASE STUDY: NagaDDB sells Blackberry to Malaysia's youth

By Staff Reporters, Mar 15, 2011

KUALA LUMPUR – While Blackberry has built its reputation for being a business smartphone, NagaDDB helped increase its appeal to the tech-savvy youth market.

Digital

CASE STUDY: UM Malaysia employs avatars to drive RHB online banking

By Staff Reporters, Feb 25, 2011

KUALA LUMPUR – UM Malaysia employed a number of cute alien-like avatars to take to the streets of KL, ultimately creating viral awareness and driving customers to ...

Digital

CASE STUDY: HSBC Red's mobile ads tempt women with free shoe offer

By Magz Osborne, Feb 14, 2011

MANILA – HSBC used mobile advertising, via Globe Telecom’s Out There Media mobile advertising solution, to get women to sign up for its Red Mastercard credit card.