Five Things

Media

Five things you need to know about media habits in Vietnam

By Staff Reporters, Apr 28, 2011

HO CHI MINH CITY - TKL Media, a media specialist agency under communication group DatVietVac, share five findings about Vietnamese consumers media habits in local provinces to ...

Digital

Five things you need to know about iPad sales enablement

By Kitty Wong, Apr 21, 2011

Kitty Wong, managing director of OgilvyOne Worldwide Hong Kong, shares her insights on sales enablement through the iPad.

Marketing

Five things you need to know about mens underwear

By Dave McCaughan, Jan 27, 2011

Dave McCaughan is the regional strategy planning director for McCann WorldGroup, but he is also known as 'Mr Underwear' from Karachi to Taipei. Here are his insights on the ...

Digital

Five things you need to know about video marketing

By Michael Rucker, Dec 9, 2010

In Japan, people spend nearly 17 hours a month on average viewing video content, followed by 12.7 hours in Hong Kong and 10.4 hours in Singapore. Michael Rucker, Google product ...

Marketing

Five things you need to know about using celebrities the smart way

By Sarah Yana, Nov 24, 2010

Using celebrities in campaigns is a fact of advertising life in China. Almost three out four ads on TV use celebrities — a huge investment, as fees can cost more than the ...

Marketing

Five things you want to know about the Shanghai World Expo

By Antoine Bourdeix, Nov 4, 2010

Antoine Bourdeix, china chief representative and Shanghai Expo project leader at Publicis Consultants (MSL Group), was the PR adviser for the Bureau of Shanghai World Expo ...

Advertising

Five things you need to know about writing a compelling CV

By Philip Beck, Nov 1, 2010

Meijob.com's Philip Beck has 35 years experience working in the advertising, media and recruitment industry. Here he shares his insights and tips on how to write a compelling CV.

Digital

Five things you need to know about interactive SMS

By Anne Meihac, Oct 19, 2010

Anne Meihac, mobile marketing director of Gemalto, shares her wisdom on how interactive SMS could be an easy solution to effectively reach all subscribers with targeted and ...

Marketing

Five things you need to know about online communities

By Staff Reporters, Oct 14, 2010

In prehistoric days, communities of cavemen gathered around a common need or interest, whether it was a source of fresh water, shelter, or hunting. The same motives form ...

Digital

Five things you need to know about e-Sports in Korea

By Steve Yi, Sep 9, 2010

Steve Yi, chief strategy officer at Grey Seoul, shares an update on e-Sports and online gaming leagues in Korea, and how brands are capturing the buzz in this arena.

Digital

Five things you need to know about Facebook Places

By Hieu Kau Sern, Nicholas Chhan, Aug 26, 2010

As Facebook launches its own location-based application Places, Hieu Kau Sern, digital director, and Nicholas Chhan, digital manager at Starcom MediaVest Group Malaysia, tells ...

Digital

Five things you need to know about augmented reality

By Colin Miles, Aug 12, 2010

Colin Miles, EVP and co-founder of i-POP Networks, tells us five things we need to know about augmented reality marketing along with i-POP product director of strategy Ian ...

Digital

Five things you should know about digital media measurement in APAC

By Will Hodgman, Jul 2, 2010

In an increasingly fragmented digital environment, accurately measuring online audiences has grown in complexity. Will Hodgman, comScore executive vice-president for Asia-Pacifi...

Marketing

Five things you need to know about marketing to Thai men

By Iain White, Jul 2, 2010

As the World Cup enters its most exciting stages, Iain White, director of account planning at JWT Bangkok reports on a joint study between JWT, Mindshare and Millward Brown ...

Media

Five things you need to know about media auditing

By Staff Reporters, Jun 24, 2010

Media auditing is on the rise globally. WFA’s Robert Dreblow shares, on behalf of the APAC Media & Marketing Network, five things marketers should know about media auditing.

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Five Things

Five things you need to know about media habits in Vietnam

Five things you need to know about iPad sales enablement

Five things you need to know about mens underwear

Five things you need to know about video marketing

Five things you need to know about using celebrities the smart way

Five things you want to know about the Shanghai World Expo

Five things you need to know about writing a compelling CV

Five things you need to know about interactive SMS

Five things you need to know about online communities

Five things you need to know about e-Sports in Korea

Five things you need to know about Facebook Places

Five things you need to know about augmented reality

Five things you should know about digital media measurement in APAC

Five things you need to know about marketing to Thai men

Five things you need to know about media auditing

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