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How to solve a problem like ROI 
Marketing

How to solve a problem like ROI

By David Clugston, Apr 15, 2011
David Clugston, regional business consultant at R3, goes back to basics in exploring how to measure and understand marketing effectiveness.
How to generate quality leads at low cost via search 
Digital

How to generate quality leads at low cost via search

By Staff Reporters, Apr 8, 2011
SINGAPORE – Purpleclick founder and CEO Leonard Tan offers advice to marketers looking to generate highly qualified leads at a lower cost through search.
How to write a good RFP 
PR

How to write a good RFP

By Daniel White, Mar 18, 2011
Conducting an RFP? Keep these tips in mind to ensure the process goes smoothly.
How to define a Facebook page and make it work 
Marketing

How to define a Facebook page and make it work

By Juan Sanchez, Mar 2, 2011
Juan Sanchez, community manager at Waggener Edstrom on how to strategise Facebook as a marketing channel.
How to bust social media guru myths 
Digital

How to bust social media guru myths

By Juan Sanchez, Feb 23, 2011
Juan Sanchez, community manager at Waggener Edstrom Singapore, on how to navigate a good social media project without the help of social media 'gurus'.
Five things you need to know about one-to-one marketing 
Marketing

Five things you need to know about one-to-one marketing

By Helene Blanchette, Feb 10, 2011
Helene Blanchette, go-to-market strategy manager for international business group Fuji Xerox Asia Pacific, shares her thoughts on five 'must dos' for a successful one-to-one ...
How to choose a sports sponsorship campaign 
Media

How to choose a sports sponsorship campaign

By Adrian New, Feb 2, 2011
Adrian New, senior vice-president of sales and marketing at World Sport Group, gives insights on what to look out for in a sports sponsorship programme.
How to make social media a long term prospect  
Digital

How to make social media a long term prospect

By Neil Hudspedth, Jan 26, 2011
Neil Hudspedth, regional digital director at Leo Burnett & Arc Asia-Pacific, explains why and how brands should view social media as a great way to invest in human relationships.
How to create a good viral marketing campaign 
Digital

How to create a good viral marketing campaign

By Shalu Wasu, Jul 30, 2010
Shalu Wasu, director of Digital Influence at Ogilvy PR, shares 10 viral marketing tips he uses as a guide to ensure success.
How to inspire through advertising 
Advertising

How to inspire through advertising

By Sami Shah, Jul 23, 2010
Pakistan has had more terrorist attacks in 2010 than Afghanistan and Iraq. Sami Shah, creative director at JWT in Pakistan, tells us how to inspire through advertising in such ...
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Will we see more business pitches in 2012?
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MAGAZINE
Campaign Magazine
Campaign Asia-Pacific
January, 2012