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OPINION: Singapore election heralds new generation 
Advertising

OPINION: Singapore election heralds new generation

By Calvin Soh, May 5, 2011
As Singapore gears up for Saturday’s general election, Publicis Asia vice-chairman and chief creative officer Calvin Soh shares his perspective on a new generation of ...
How to solve a problem like ROI 
Marketing

How to solve a problem like ROI

By David Clugston, Apr 15, 2011
David Clugston, regional business consultant at R3, goes back to basics in exploring how to measure and understand marketing effectiveness.
INDONESIA FOCUS: Winning the hearts of consumers in a new era 
Marketing

INDONESIA FOCUS: Winning the hearts of consumers in a new era

By Catherine Eddy, Apr 4, 2011
INDONESIA - Following the Top 10 brands in the market report published on Friday, Nielsen Indonesia managing director Catherine Eddy looks at what it takes to engage the 'new' ...
How to define a Facebook page and make it work 
Marketing

How to define a Facebook page and make it work

By Juan Sanchez, Mar 2, 2011
Juan Sanchez, community manager at Waggener Edstrom on how to strategise Facebook as a marketing channel.
Five things you need to know about one-to-one marketing 
Marketing

Five things you need to know about one-to-one marketing

By Helene Blanchette, Feb 10, 2011
Helene Blanchette, go-to-market strategy manager for international business group Fuji Xerox Asia Pacific, shares her thoughts on five 'must dos' for a successful one-to-one ...
Five things you need to know about mens underwear 
Marketing

Five things you need to know about mens underwear

By Dave McCaughan, Jan 27, 2011
Dave McCaughan is the regional strategy planning director for McCann WorldGroup, but he is also known as 'Mr Underwear' from Karachi to Taipei. Here are his insights on the ...
The secret of selling anything is belief 
Marketing

The secret of selling anything is belief

By Adam Morgan, Jan 6, 2011
Adam Morgan, founding partner of Eatbigfish, on the secret of selling.
Five things you need to know about using celebrities the smart way 
Marketing

Five things you need to know about using celebrities the smart way

By Sarah Yana, Nov 24, 2010
Using celebrities in campaigns is a fact of advertising life in China. Almost three out four ads on TV use celebrities — a huge investment, as fees can cost more than the ...
Put up or shut up: The art of recruitment 
Marketing

Put up or shut up: The art of recruitment

By Adam Morgan, Nov 12, 2010
Adam Morgan, founding partner of Eatbigfish, on the importance of culture, attitude and values in new recruits. Everything else can be taught, he says.
Five things you want to know about the Shanghai World Expo 
Marketing

Five things you want to know about the Shanghai World Expo

By Antoine Bourdeix, Nov 4, 2010
Antoine Bourdeix, china chief representative and Shanghai Expo project leader at Publicis Consultants (MSL Group), was the PR adviser for the Bureau of Shanghai World Expo ...
The AOR model comes under fire in Asia 
Advertising

The AOR model comes under fire in Asia

By Staff Reporters, Oct 27, 2010
A growing number of brands in Asia are opting to work with agencies on a project basis. But do the region’s marketers feel this is signalling the end of the agency-of-reco...
Five things you need to know about online communities 
Marketing

Five things you need to know about online communities

By Staff Reporters, Oct 14, 2010
In prehistoric days, communities of cavemen gathered around a common need or interest, whether it was a source of fresh water, shelter, or hunting. The same motives form ...
Post Shanghai Expo: Halo or hangover? It's not too late. 
Marketing

Post Shanghai Expo: Halo or hangover? It's not too late.

By Staff Reporters, Sep 14, 2010
Darren Burns, managing director at Weber Shandwick Shanghai and Guangzhou, wonders what legacy the Shanghai World Expo will leave as the event nears its end.
Marketers and sportsmen are both playing to win at Singapore's YOG 
Marketing

Marketers and sportsmen are both playing to win at Singapore's YOG

By Jim Goh, Aug 23, 2010
SINGAPORE - WIth the Youth Olympic Games in its second week and continuing to receive minimal response, it begs the question if international games must do justice to the ...
Mobile explosion in India offers chance for marketers 
Digital

Mobile explosion in India offers chance for marketers

By Anant Rangaswami, Aug 17, 2010
Every once in a while there's a standout presentation at a seminar one attends. The FICCI Brand Summit last week, discussing the 'Challenges before an integrated India: ...
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