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Marketing - Brand Health Check

LG Electronics misses out on a smart act 
Marketing

LG Electronics misses out on a smart act

By Staff Reporters, Nov 26, 2010
South Korean mobile player LG Electronics fires its CEO after entering the smartphone market too late.
Pakistan cricket sponsor Pepsi stays put in troubled times 
Marketing

Pakistan cricket sponsor Pepsi stays put in troubled times

By Staff Reporters, Oct 8, 2010
Spot-fixing allegations threaten to damage the national team's major sponsorship deals.
Nokia: Losing market share in India 
Marketing

Nokia: Losing market share in India

By Staff Reporters, Aug 10, 2010
How can Nokia get back on track in India’s teeming mobile market? The Finnish company’s N-series has been its crown jewel for years, but it is losing its battle for ...
Why Microsoft killed Kin after six weeks  
Marketing

Why Microsoft killed Kin after six weeks

By Staff Reporters, Jul 19, 2010
Rest in peace Microsoft Kin. This month Microsoft announced it will kill off its new mobile device that runs on Windows just six weeks after its launch.
Hong Kong government: Losing the PR crusade 
Marketing

Hong Kong government: Losing the PR crusade

By Staff Reporters, Jul 8, 2010
The Hong Kong Government's attempts to drum up support for its controversial 2012 political reform package could well be held up as a great example of how not to run a ...
Thailand: The brand and its tourism appeal takes yet another beating 
Marketing

Thailand: The brand and its tourism appeal takes yet another beating

By Staff Reporters, Jun 16, 2010
As red-shirted protesters paraded coffins to mourn the casualties in the country's most violent political standoff in 20 years, brand Thailand and its tourism appeal has yet ...
Brand Health Check... Will Geely's new ownership of Volvo pave its way into China's luxury car market? 
Marketing

Brand Health Check... Will Geely's new ownership of Volvo pave its way into China's luxury car market?

By Staff Reporters, Jan 20, 2010
Following a year of intense negotiations and speculation, Swedish carmaker Volvo's previous owner, Ford, has finally chosen a consortium led by Chinese industrial group, ...
Brand Health Check... StarHub needs to return to its innovative roots 
Marketing

Brand Health Check... StarHub needs to return to its innovative roots

Oct 28, 2009
To say that the loss of the broadcast rights of the Barclays Premier League (BPL) football competition is a blow for StarHub would be an understatement.
Brand Health Check... Joyless M1 needs to put fun back into its brand 
Marketing

Brand Health Check... Joyless M1 needs to put fun back into its brand

Jan 29, 2009
When Singaporean telco company MobileOne (M1) launched in 1997, it couldn't have hoped for a more successful debut.
Brand Health Check... DBS undermines positioning as "people's brand" 
Marketing

Brand Health Check... DBS undermines positioning as "people's brand"

Dec 11, 2008
DBS' full-service review has come at a time when the bank is in turmoil as the global financial meltdown takes its toll on Singapore and Southeast Asia�s ...
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MAGAZINE
Campaign Magazine
Campaign Asia-Pacific
January, 2012