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Marketing - Case Studies

CASE STUDY: How Transformers changes consumers' online experience 
Marketing

CASE STUDY: How Transformers changes consumers' online experience

By Staff Reporters, Nov 8, 2011
SINGAPORE - United International Pictures (UIP) Singapore rolled out an integrated marketing campaign, combining online digital media and an offline event, for the launch of ...
CASE STUDY: Wall’s brings back nostalgic memories 
Advertising

CASE STUDY: Wall’s brings back nostalgic memories

By Racheal Lee, Oct 31, 2011
Wall’s recently rolled out a campaign for a new product that brings back consumers’ nostalgic memories.
CASE STUDY: How Sony Pictures drove excitement for The Smurfs 
Marketing

CASE STUDY: How Sony Pictures drove excitement for The Smurfs

By Staff Reporters, Oct 12, 2011
Sony Pictures recently launched its ‘Smurfs interactive movie promotion’ campaign, to drive audience excitement and subsequently drive ticket sales for The Smurfs ...
CASE STUDY: NTUC Income tells Singaporeans to be ready for tomorrow 
Marketing

CASE STUDY: NTUC Income tells Singaporeans to be ready for tomorrow

By Racheal Lee, Aug 8, 2011
NTUC Income, a local co-operative insurer, rolled out a campaign to create awareness among the Singaporeans of their retirement plan.
CASE STUDY: How KLM Royal Dutch engages the public on social media 
Digital

CASE STUDY: How KLM Royal Dutch engages the public on social media

By Racheal Lee, Jul 29, 2011
KLM Royal Dutch Airlines launched the ‘Tile & Inspire’ initiative in April and May in Singapore, whereby it invites the public to participate online to create a ...
CASE STUDY: Mizone captures teens and young professionals with new isotonic drink 
Marketing

CASE STUDY: Mizone captures teens and young professionals with new isotonic drink

By Rhandell Rubio, Jul 21, 2011
Danone launched the latest addition to their line of Mizone isotonic drinks called 'Ur Flava', partnering with Admax Network, with the goal of moving the brand beyond the ...
CASE STUDY: How search got Malaysian smokers to quit 
Digital

CASE STUDY: How search got Malaysian smokers to quit

By Emily Tan, Jul 8, 2011
Smoking cessation aid Nicorette nicotine chewing gum partnered up with Universal McCann to face down market competition and encourage smokers to quit using the brand's ...
CASE STUDY: TBWA earns US$1.38m in media exposure for Movember 
Marketing

CASE STUDY: TBWA earns US$1.38m in media exposure for Movember

By Racheal Lee, Jun 15, 2011
Despite having zero budget, TBWA Group Singapore continued to promote its CSR initiative, the Moustaches campaign, in support of the SingHealth Foundation.
CASE STUDY: McDonald’s serves breakfast to 21,000 Malaysian families 
Advertising

CASE STUDY: McDonald’s serves breakfast to 21,000 Malaysian families

By Emily Tan, May 18, 2011
MALAYSIA - To broaden its appeal among young adults looking for breakfast before work, McDonald's Malaysia introduced the Family Breakfast Box.
CASE STUDY: Y&R Thailand reaches young people through art 
Marketing

CASE STUDY: Y&R Thailand reaches young people through art

By Staff Reporters, May 11, 2011
BANGKOK - Y&R Thailand set out to make art more approachable and contemporary to young people in Thailand.
CASE STUDY: How Iskandar Malaysia became a viable investment opportunity 
Marketing

CASE STUDY: How Iskandar Malaysia became a viable investment opportunity

By Staff Reporters, Apr 15, 2011
MALAYSIA - Financial district Iskandar Malaysia set out to attract investors as it aims to be a thriving city in its own right by 2025.
CASE STUDY: Bacardi get creative despite alcohol ad laws in Thailand 
Marketing

CASE STUDY: Bacardi get creative despite alcohol ad laws in Thailand

By Staff Reporters, Feb 7, 2011
BANGKOK – Y&R has taken an innovative route to promoting Bacardi, creating the world’s first Car Alarm DJ for the brand in Thailand.
CASE STUDY: Oze promotes Unilever's green objectives with 'Experience tunnel' 
Marketing

CASE STUDY: Oze promotes Unilever's green objectives with 'Experience tunnel'

By Angelia Seetoh, Jan 3, 2011
Oze created a tunnel for Unilever's Greenfest initiative in Indonesia, by describing in visual detail the causes and effects of global warming.
CASE STUDY: Panasonic 3D TV brings real live action in Singapore 
Marketing

CASE STUDY: Panasonic 3D TV brings real live action in Singapore

By Staff Reporters, Nov 23, 2010
Panasonic takes 3D to a new level with an outdoor and social media campaign titled 'The great 3D escape'.
CASE STUDY: Oze lights up Indonesian villages with Philips energy-saving bulbs 
Marketing

CASE STUDY: Oze lights up Indonesian villages with Philips energy-saving bulbs

By Angelia Seetoh, Nov 12, 2010
Oze’s integrated marketing campaign for Philips was designed to help create more effective, sustainable and energy-efficient village lighting in Indonesia and served a ...
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Campaign Magazine
Campaign Asia-Pacific
January, 2012