Marketing - In Depth

Digital

Getting consumers to love you in a connected world

By Angelia Seetoh, Dec 3, 2010

SINGAPORE – At the iStrategy social media conference held in Singapore yesterday, Alex Hunter spoke about how to connect with consumers in the social web.

Marketing

Singha’s Theerathip Mahaguna on conquering the world market

By Angelia Seetoh, Nov 24, 2010

SINGAPORE – Theerathip Mahaguna, senior branding and event officer at Singha, Thailand’s most established beer brand, talks about the brand’s mission to take ...

Marketing

Marketers push for a higher transparency of media buying and performance-based remuneration

By Madhavi Tumkur, Oct 13, 2010

SINGAPORE - At the recently concluded World Federation of Advertisers’ event, marketers from various industries gathered to discuss communication channels, ROI metrics ...

Marketing

Carrefour calls it quits in Southeast Asia

By Staff Reporters, Oct 13, 2010

SINGAPORE - With the French hypermarket chain sounding the retreat from most of Southeast Asia, experts look at the fate of Carrefour in the region.

Marketing

Meet the new Muslim consumer

By Michael O'Neill, Oct 6, 2010

While there is no doubting the potential of the Muslim market in Asia, it nonetheless needs to be handled with great care.

Marketing

Why F1 needs Asia

By Matthew Marsh, Sep 29, 2010

Over the past 30 years, Formula One (F1) motor racing has evolved to become one of the most sophisticated sports marketing properties on the planet. Matthew Marsh reports on ...

Marketing

Heathcare report | What comes next?

By Max Jackson, Sep 24, 2010

Marketers in Asia need to be ready for change. Max Jackson, CEO EMEA and APAC at Sudler & Hennessey, gives his view on where this industry is heading.

Marketing

Campaign Asia-Pacific Healthcare Report

By David Blecken, Sep 22, 2010

The heathcare sector continues to grow at a phenomenal rate across most of the Asia-Pacific region, and with governments in countries such as China and Japan having announced ...

Marketing

Feature: Luxury and the new consumer mindset

By Staff Reporters, Aug 23, 2010

Consumers from China to Indonesia are moving from voracious logo hunting to niche luxury. How are brands reacting?

Marketing

Why don't Asian brands sponsor sport?

By Staff Reporters, Aug 17, 2010

For most brands, sports are a good fit. Whether it is bidding for the half-time ad slots at the Super Bowl or acquiring the naming rights to the latest billion-dollar sports ...

Marketing

Are children fair game for marketers?

By Kate Nicholson, Aug 5, 2010

Advertising to children is an issue that vexes the marketing industry, as parents, as concerned citizens and as professionals.

Creativity

Marketing 'Amazing Thailand' globally

By Madhavi Tumkur, Aug 4, 2010

Less than eight weeks since the political turmoil eased, the Tourism Authority of Thailand (TAT) has rolled out a range of promotions to help revive visitor arrivals to the ...