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Marketing - News

Legoland Malaysia names director of sales and marketing 
Marketing

Legoland Malaysia names director of sales and marketing

By Staff Reporters, 1 day 22 hours ago
JOHOR BAHRU - Legoland Malaysia, the first Legoland theme park in Asia Pacific, has appointed Thila Munusamy as the director of sales and marketing, overseeing the theme ...
StarHub’s domain name purchase sparks TLD debate 
Digital

StarHub’s domain name purchase sparks TLD debate

By Magz Osborne, 2 days ago
SINGAPORE – News that quad-play operator StarHub has splashed out the upfront US$185,000 on top level domain name .starhub has sparked debate about TLDs as a marketing tool.
Nielsen Philippines MD Jay Bautista resigns 
Marketing

Nielsen Philippines MD Jay Bautista resigns

By Staff Reporters, 3 days ago
THE PHILIPPINES - Jay Bautista has stepped down from his role as managing director for media at The Nielsen Company Philippines, after 19 years of service.
Patrick Pitcher to helm Endless Rewards’ expansion into Asia 
Marketing

Patrick Pitcher to helm Endless Rewards’ expansion into Asia

By Staff Reporters, 5 days ago
SINGAPORE - Customer relationship management (CRM) and loyalty programme company, Endless Rewards, has opened its first Southeast Asia office in Singapore.
Lux Eterna sets up in Singapore 
Marketing

Lux Eterna sets up in Singapore

By Staff Reporters, Jan 27, 2012
SINGAPORE – Brand and marketing consultancy Lux Eterna has set up in Singapore for the region.
AirAsiaX route changes not due to Malaysia Airlines: CEO  
Marketing

AirAsiaX route changes not due to Malaysia Airlines: CEO

By Emily Tan, Jan 19, 2012
KUALA LUMPUR – AirAsiaX’s decision to discontinue its London, Mumbai and Paris flights has nothing to do with the low-cost-carrier’s recent merger with ...
Campaign Asia's annual marketers' survey gets underway 
Marketing

Campaign Asia's annual marketers' survey gets underway

By Staff Reporters, Jan 19, 2012
ASIA-PACIFIC - Campaign Asia-Pacific, in conjunction with research firm Ipsos, has rolled out its annual Marketers' Outlook, inviting marketing professionals from all discipline...
Yod Sukwiwat named MD Momentum Thailand 
Marketing

Yod Sukwiwat named MD Momentum Thailand

By Staff Reporters, Jan 10, 2012
BANGKOK - McCann Worldgroup Thailand (MW) today announced the appointment of Yod Sukwiwat as managing director for Momentum - the group’s brand activation and shopper ...
Philippines DoT's unveils new 'It's Fun' slogan 
Marketing

Philippines DoT's unveils new 'It's Fun' slogan

By Racheal Lee, Jan 9, 2012
THE PHILIPPINES - The Department of Tourism (DoT) has unveiled its new campaign tagline, ‘It’s more fun in the Philippines’, following a controversial year.
Chang Beer to sponsor New York's Friday Night Fights 
Marketing

Chang Beer to sponsor New York's Friday Night Fights

By Racheal Lee, Jan 6, 2012
BANGKOK - Thai beer brand Chang Beer has signed on to sponsor the 2012 season of Friday Night Fights in New York, featuring Muay Thai Kickboxing, as part of its efforts to ...
CASE STUDY: Hello Kitty helps expand Hong Leong's customer base 
Marketing

CASE STUDY: Hello Kitty helps expand Hong Leong's customer base

By Racheal Lee, Jan 3, 2012
Hong Leong Bank launched the Hong Leong Hello Kitty Debit Card in October, to gain relevance with the younger consumer segment, through Naga DDB.
SingTel targets overseas Filipino workers with record-breaking gift swap 
Marketing

SingTel targets overseas Filipino workers with record-breaking gift swap

By Staff Reporters, Dec 19, 2011
SINGAPORE - Singapore Telecommunications Limited (SingTel) staged a record breaking mass gift exchange event for its prepaid mobile customers from Singpore’s Filipino ...
Tiger Beer celebrates a Blue Christmas in Vietnam 
Advertising

Tiger Beer celebrates a Blue Christmas in Vietnam

By Staff Reporters, Dec 16, 2011
HO CHI MINH CITY - Tiger Beer is targetting young adults in Vietnam, with a Blue Xmas experience starting on Christmas Eve.
JobStreet.com crowdsources for ambassadors 
Marketing

JobStreet.com crowdsources for ambassadors

By Racheal Lee, Dec 15, 2011
SINGAPORE - JobStreet.com has launched a crowdsourcing campaign, entitled ‘I found mine’, to call for people who love their real jobs to inspire others to find ...
Edge Marketing and Alpha Salmon among STW’s Southeast Asia investments 
Advertising

Edge Marketing and Alpha Salmon among STW’s Southeast Asia investments

By Magz Osborne, Dec 13, 2011
HO CHI MINH CITY – Australia’s STW Group is to become a major shareholder in Indochina’s Edge Marketing, as well as opening two Alpha Salmon offices in ...
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MAGAZINE
Campaign Magazine
Campaign Asia-Pacific
January, 2012