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Marketing - Sector Insight

The rise of the brand-savvy beer consumer 
Marketing

The rise of the brand-savvy beer consumer

By Matthew Carlton, Oct 8, 2010
National beer brands are capitalising on traditional and legacy values to attract a new breed of young and image-conscious drinkers and keep trendy imports at bay.
Unilever hopes Indonesians will take to Wall's 
Marketing

Unilever hopes Indonesians will take to Wall's

By Glenn Smith, Aug 17, 2010
Despite having one of Asia's lowest per capita incomes, Indonesia is a target for Unilever's ice creams.
Cambodian telcos battle for the final frontier 
Marketing

Cambodian telcos battle for the final frontier

By Glenn Smith, Jun 25, 2010
Advertisers are cleaning up as telcos struggle to make their voices heard in the emerging market.
Filipino mobile market rocks to its own ringtone 
Marketing

Filipino mobile market rocks to its own ringtone

By Glenn Smith, Jun 16, 2010
Handsets holds sway over service providers for a population that is still more inclined to text than to talk.
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MAGAZINE
Campaign Magazine
Campaign Asia-Pacific
January, 2012