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Do new mediums deserve new metrics? Join the debate. 
Digital

Do new mediums deserve new metrics? Join the debate.

By Staff Reporters, Jan 14, 2011
In a media world now largely made up of consumer engagement, are media-metrics like share-of-voice and cost-per-thousand largely irrelevant? Experts give their opinions
Media agencies eye new income stream. Join the debate. 
Media

Media agencies eye new income stream. Join the debate.

By Staff Reporters, Nov 18, 2010
Is the increased pressure on agency fees encouraging agencies to look for alternative sources of income from media proprietors outside of the commissioning system? Experts ...
Should agencies absorb their digital siblings? 
Advertising

Should agencies absorb their digital siblings?

By Staff Reporters, Aug 10, 2010
As the work of digital agencies becomes more common, is now the time for them to be amalgamated under the wings of their more traditional parents. We've asked two media agency ...
Could 3D technology signal the death of HDTV? 
Digital

Could 3D technology signal the death of HDTV?

By Staff Reporters, Jul 22, 2010
With industry attention on 3D TV, is there is a danger that HD TV may lose out as consumers skip a generation and go straight to 3D?
Can media agencies still make money in China? 
Media

Can media agencies still make money in China?

By Staff Reporters, Jul 7, 2010
With several large clients recently consolidating their media business in China over costs and efficiency, can agencies there still be profitable?
Media agency heads share their biggest wish for 2010. 
Media

Media agency heads share their biggest wish for 2010.

By Staff Reporters, Jan 26, 2010
We asked agency chiefs, Mark Holden, managing partner at PHD Australia, and Ruth Stubbs, president of Mediabrand Asia-Pacific, whether there is cause for cautious optimism in ...
Off the Fence... Has the media industry gone backwards in '09? 

Off the Fence... Has the media industry gone backwards in '09?

Dec 18, 2009
After a brutal 12 months, is the media sector in a weaker position than it was at the end of 2008?
Vox Pop... The next big thing for digital media 

Vox Pop... The next big thing for digital media

Dec 14, 2009
What direction will digital media take in 2010? We asked three industry experts to share their thoughts.
Off the Fence... Is the media economy finally out of the woods? 

Off the Fence... Is the media economy finally out of the woods?

Dec 10, 2009
Has the industry seen the worst of the economic downturn? Or should it prepare for round two?
Off the Fence... Are agency bosses too old to 'get' digital media? 

Off the Fence... Are agency bosses too old to 'get' digital media?

Nov 20, 2009
Sir Martin Sorrell recently claimed that the reason so little adspend went on digital media was that agency bosses are old and change-resistant. Is he right?
Off the Fence... Should bloggers have to reveal ties with brands? 

Off the Fence... Should bloggers have to reveal ties with brands?

Nov 13, 2009
Following similar moves in the US, Singapore is looking at rules that would force bloggers to disclose any links with brands. Is this a good idea?
Off the Fence... Is Indonesian pay-TV ready to go mainstream? 

Off the Fence... Is Indonesian pay-TV ready to go mainstream?

Nov 13, 2008
After Astro was forced to withdraw from the Indonesian pay-TV business, is the sector ready to fulfill its huge potential for growth?
Vox Pop... Has relaunching The Straits Times proved worthwhile? 

Vox Pop... Has relaunching The Straits Times proved worthwhile?

Sep 11, 2008
Singapore's flagship national daily has had yet another facelift. But was all the fuss worth it for readers and advertisers?
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January, 2012