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OPINION: SMRT - from zero to hero? 
Digital

OPINION: SMRT - from zero to hero?

By Keith Timimi, Jan 12, 2012
SINGAPORE - Social media has claimed its first scalp in Singapore, with SMRT Saw Phaik Hwa stepping down as CEO following calamities including train breakdowns, stranded ...
OPINION: OOH growth in Southeast Asia to double global average 
Media

OPINION: OOH growth in Southeast Asia to double global average

By Bala Pomaleh, Dec 8, 2011
Bala Pomaleh, CEO of Posterscope in Malaysia and Singapore, looks at common catalysts that fuel the growth of OOH in the region, and more specifically SEA where growth ...
OPINION: Singapore election heralds new generation 
Advertising

OPINION: Singapore election heralds new generation

By Calvin Soh, May 5, 2011
As Singapore gears up for Saturday’s general election, Publicis Asia vice-chairman and chief creative officer Calvin Soh shares his perspective on a new generation of ...
OPINION: Better digital measurement 
Digital

OPINION: Better digital measurement

By David Clugston, Apr 4, 2011
David Clugston, regional business consultant at R3, shares his thoughts on how to measure digital better in a day and age where digital marketing is omnipresent.
INDONESIA FOCUS: Winning the hearts of consumers in a new era 
Marketing

INDONESIA FOCUS: Winning the hearts of consumers in a new era

By Catherine Eddy, Apr 4, 2011
INDONESIA - Following the Top 10 brands in the market report published on Friday, Nielsen Indonesia managing director Catherine Eddy looks at what it takes to engage the 'new' ...
OPINION: The problem with Singapore advertising is not its advertisers 
Advertising

OPINION: The problem with Singapore advertising is not its advertisers

By Nick Cocks, Feb 28, 2011
SINGAPORE - Jack Wynne Williams was a renowned British ad man who was fond of pointing out that advertising is part and parcel of a healthy functioning democracy. He knew that ...
No one’s talking about building a strong media brand 
Media

No one’s talking about building a strong media brand

By Suresh Kumar, Jan 11, 2011
Suresh Kumar, creative and media consultant based in Singapore, on building a strong media brand.
Can communications professionals drive major business decisions? 
PR

Can communications professionals drive major business decisions?

By Cedric Vanhaver, Jan 6, 2011
Crisis prevention gives public relations pros an opportunity to shape business direction, says Cedric Vanhaver, account director at Fleishman-Hillard based in Hong Kong.
A black sheep’s take on the Philips Bear 
People

A black sheep’s take on the Philips Bear

By Adil Ismeer, Nov 24, 2010
Adil Ismeer, account planner at BBH Asia-Pacific on bringing back the bear that shook slumbering Singaporeans awake, though one that is slightly more human.
Put up or shut up: The art of recruitment 
Marketing

Put up or shut up: The art of recruitment

By Adam Morgan, Nov 12, 2010
Adam Morgan, founding partner of Eatbigfish, on the importance of culture, attitude and values in new recruits. Everything else can be taught, he says.
CSR: A PR 'fig leaf' or good business that pays off? 
PR

CSR: A PR 'fig leaf' or good business that pays off?

By Cedric Vanhaver, Nov 12, 2010
Cedric Vanhaver, account director at Fleishman-Hillard based in Hong Kong, on the long term benefits of CSR initiatives on top-and bottom-line results.
Redefining creative storytelling online 
Digital

Redefining creative storytelling online

By Grant Hunter, Nov 9, 2010
Grant Hunter, regional creative director for Asia-Pacific at Iris, on the emergence of non-linear narratives due the flexibility of new digital platforms.
Disconnection in measuring media effectiveness 
Digital

Disconnection in measuring media effectiveness

By Antony Yiu, Nov 4, 2010
Antony Yiu, managing director of iProspect Hong Kong and regional director for North Asia, comments on APAC advertisers shifting the focus to direct ROI measurements while ...
The AOR model comes under fire in Asia 
Advertising

The AOR model comes under fire in Asia

By Staff Reporters, Oct 27, 2010
A growing number of brands in Asia are opting to work with agencies on a project basis. But do the region’s marketers feel this is signalling the end of the agency-of-reco...
Who owns the earned media space? Media or PR? 
Media

Who owns the earned media space? Media or PR?

By Staff Reporters, Oct 26, 2010
Earned media is transforming the way agencies operate. Trouble is, marketing departments are not ready to lose control. Here is what Group M's Mark Patterson and Weber ...
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MAGAZINE
Campaign Magazine
Campaign Asia-Pacific
January, 2012