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Profile

2010 Young Gun Douglas Goh on being the champion of smiles 
Advertising

2010 Young Gun Douglas Goh on being the champion of smiles

By Angelia Seetoh, Feb 21, 2011
SINGAPORE – Campaign Asia-Pacific recently caught up with Douglas Goh, associate creative group head of BBDO Proximity Singapore, and winner of the 2010 Young Guns ...
Profile: Unilever's global CMO Keith Weed 
Marketing

Profile: Unilever's global CMO Keith Weed

By Atifa Silk, Jan 20, 2011
Unilever's global chief marketing officer, Keith Weed, still needs agencies, just not for everything.
Profile: Regional markteing chief of Diageo James Thompson 
Marketing

Profile: Regional markteing chief of Diageo James Thompson

By Michael O'Neill, Nov 12, 2010
Diageo’s regional marketing chief James Thompson is setting higher goals, and having faith in in risk-taking and risk takers.
Profile: BMW director of brand steering, brand management & marketing services Dr Uwe Ellinghaus 
Marketing

Profile: BMW director of brand steering, brand management & marketing services Dr Uwe Ellinghaus

By Atifa Silk, Nov 11, 2010
THE ATIFA SILK INTERVIEW - Uwe Ellinghaus talks about making BMW more approachable, the integral role digital plays in its marketing, and why local campaign adaptations just ...
Burger King’s Eric Foo speaks about being irreverent and fun 
Marketing

Burger King’s Eric Foo speaks about being irreverent and fun

By Madhavi Tumkur, Oct 31, 2010
SINGAPORE - In a conservative country like Singapore, Burger King’s edgy yet culturally sensitive marketing tactics have aided the fast food chain's sales and popularity.
Profile: Procter & Gamble CMO Mark Pritchard 
Marketing

Profile: Procter & Gamble CMO Mark Pritchard

By Atifa Silk, Sep 29, 2010
THE ATIFA SILK INTERVIEW - With an US$8.6 billion budget, Procter & Gamble’s global CMO Marc Pritchard is putting his faith in sports sponsorship and digital as a route ...
Profile: Vice-president of HP Asia-Pacific Ivy Liang 
Marketing

Profile: Vice-president of HP Asia-Pacific Ivy Liang

By Madhavi Tumkur, Sep 6, 2010
Ivy Liang, HP’s vice-president of printing and imaging, sells the experiences created because of digital developments.
All about Web TV 
Digital

All about Web TV

By Staff Reporters, Sep 2, 2010
Singapore's cable TV operator Starhub has teamed up with Mindshare to develop online content for its new web TV platform model. The partnership will focus on producing original ...
Profile: MediaCom APAC CEO Alex Crowther 
Media

Profile: MediaCom APAC CEO Alex Crowther

By Kate Nicholson, Aug 30, 2010
Alex Crowther, the newly installed CEO of MediaCom Asia-Pacific based in Singapore, says he buys into GroupM's corporate culture.
Profile: Adidas SEA MD Ralph Kotterer aims for the top 
Marketing

Profile: Adidas SEA MD Ralph Kotterer aims for the top

By Madhavi Tumkur, Aug 23, 2010
Adidas managing director for Southeast Asia Ralph Kotterer wants to connect with customers through digital, retail and PR experiences.
Profile: Shangri-La marketer Brendan Inns 
Marketing

Profile: Shangri-La marketer Brendan Inns

By David Blecken, Aug 10, 2010
Vice president of brand communications at Shangri-La Hotels and Resorts Brendan Inns' new advertising campaign pits wild animals against marble lobbies.
Profile: Universal Music Group's Sandy Monteiro 
Marketing

Profile: Universal Music Group's Sandy Monteiro

By Kenny Lim, Aug 2, 2010
President of Universal Music Group International for Southeast Asia Sandy Monteiro says the music business must embrace digital and mobile opportunities to survive.
Profile: CNBC's Satpal Brainch on expanding in Asia 
Media

Profile: CNBC's Satpal Brainch on expanding in Asia

By Asiya Bakht, Jul 26, 2010
President and managing director at CNBC Asia-Pacific Satpal Brainch is one of Asia’s youngest media bosses.
Profile: Citibank's regional marketing boss Francesco Lagutaine 
Marketing

Profile: Citibank's regional marketing boss Francesco Lagutaine

By Kenny Lim, Jul 19, 2010
Citibank's chief marketing officer for Asia-Pacific Francesco Lagutaine seeks an intimate relationship between the bank, its customers and agencies.
Profile: Microsoft's Yu Sasamoto builds experience into products 
Marketing

Profile: Microsoft's Yu Sasamoto builds experience into products

By Kate Nicholson, Jul 9, 2010
Yu Sasamoto devises his own cluster marketing to spread the Microsoft brand across the region. Sasamoto is the consumer and online marketing officer of Greater Asia-Pacific at ...
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Campaign Magazine
Campaign Asia-Pacific
January, 2012