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Public transport Singapore's biggest gripe: survey 
Advertising

Public transport Singapore's biggest gripe: survey

By Staff Reporters, Jan 5, 2012
SINGAPORE - The lack of punctuality on public transport and low standards of retail service topped the dissatisfaction list in a new survey from Grey Group Singapore.
Southeast Asia ad spend continues healthy growth: Nielsen 
Advertising

Southeast Asia ad spend continues healthy growth: Nielsen

By Staff Reporters, Dec 20, 2011
SINGAPORE - Advertising spend throughout Southeast Asia has recorded healthy growth across mainstream media, exceeding US$5 billion in the third quarter of 2011, according to ...
PC sales in Malaysia drop by 25 per cent 
Marketing

PC sales in Malaysia drop by 25 per cent

By Emily Tan, Dec 9, 2011
KUALA LUMPUR - The 25 per cent drop in Malaysian PC sales in the third quarter is not truly significant, as sales in the previous quarter were artificially inflated by the ...
Adults form the majority of Southeast Asian gamers 
Digital

Adults form the majority of Southeast Asian gamers

By Staff Reporters, Nov 24, 2011
BANGKOK - Casual gaming is no longer just for kids. Digital media planning solutions provider Effective Measure has found that nearly eight in 10 Southeast Asian gamers are ...
60 per cent of ASEAN CMOs unprepared for digital complexity: IBM study 
Marketing

60 per cent of ASEAN CMOs unprepared for digital complexity: IBM study

By Magz Osborne, Nov 18, 2011
SINGAPORE – A majority of chief marketing officers in ASEAN admit they feel unprepared for the complexity of the digital era, according to a global study conducted by IBM.
Social networking is one-third of time online in Malaysia: comScore 
Digital

Social networking is one-third of time online in Malaysia: comScore

By Magz Osborne, Oct 17, 2011
KUALA LUMPUR – comScore, Inc’s latest report on Internet usage in Malaysia includes insights into the top online destinations, content categories and video viewing ...
Singaporeans still transact online despite security concerns 
Digital

Singaporeans still transact online despite security concerns

By Staff Reporters, Oct 10, 2011
SINGAPORE – Recent findings from the PayPal Online and Mobile Safety Insights 2011 report show that Singaporeans continue to transact online and via mobile despite data ...
Singapore and DDB Singapore rank well in 2011 Cannes Report 
Advertising

Singapore and DDB Singapore rank well in 2011 Cannes Report

By Staff Reporters, Oct 5, 2011
GLOBAL – Singapore has ranked among the top twenty most creative cities in the 2011 Cannes Report, with DDB Singapore rating well in the region and worldwide.
Southeast Asia trails in pay-TV regulation: CASBAA 
Digital

Southeast Asia trails in pay-TV regulation: CASBAA

By Magz Osborne, Sep 28, 2011
SOUTHEAST ASIA – Malaysia is the market with the most favourable pay-TV regulation in Southeast Asia, but the sub-region as a whole is lagging behind, according to a ...
IAB Singapore reports $75 million digital ad spend for 2010 
Digital

IAB Singapore reports $75 million digital ad spend for 2010

By Staff Reporters, Sep 20, 2011
SINGAPORE - The Interactive Advertising Bureau Southeast Asia (IAB SEA) Singapore Chapter, in partnership with PricewaterhouseCoopers, has reported that Singapore's total ...
Vietnam’s mobile phone industry flourishes despite inflation: GfK 
Digital

Vietnam’s mobile phone industry flourishes despite inflation: GfK

By Staff Reporters, Sep 12, 2011
HO CHI MINH CITY – Despite soaring inflation plaguing Vietnam’s economy, over 850,000 smart phones have been bought in the first seven months of 2011.
Election helps boost ad spend in Thailand 
Advertising

Election helps boost ad spend in Thailand

By Staff Reporters, Jul 21, 2011
BANGKOK – The recent general election in the country has helped boosting ad spend across all media in the first half of 2011, surging 11 per cent to US$1.78 billion, ...
Malaysians are Southeast Asia's most price-sensitive shoppers 
Marketing

Malaysians are Southeast Asia's most price-sensitive shoppers

By Emily Tan, Jul 12, 2011
KUALA LUMPUR - Malaysian shoppers are the region's most price-sensitive, and the second most promotion-driven after Vietnam, says a new study by Nielsen.
Asia's Top 1000 Brands report: Global versus local in Singapore 
Marketing

Asia's Top 1000 Brands report: Global versus local in Singapore

By Jolene Otremba, Jun 29, 2011
SINGAPORE - Locally-based brands are in firm competition with global players for the attentions of Singaporean consumers, according to the findings of the recently completed ...
Upswing in Singapore’s marketing budgets, says survey 
Marketing

Upswing in Singapore’s marketing budgets, says survey

By Staff Reporters, Jun 28, 2011
SINGAPORE – The number of marketers who have upped their spend this year has risen to 52 per cent of respondents versus 43 per cent last year.
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Campaign Magazine
Campaign Asia-Pacific
January, 2012